Our Approach & Services
We apply concepts of systems thinking to overcome the challenges of launching businesses in underserved markets or greenfield industries predominantly in the USA or Africa.
By considering the macro and micro ecosystem dynamics in which a business operates, we excel at creating and implementing solutions that address common market barriers, such as low stakeholder buy-in, poor user adoption and retention, or a complex regulatory environment.
In our most successful engagements, we work as an execution partner to founders/c-suite of early-stage companies (tech/non-tech) or with department leads at heavily bureaucratic institutions (governments, DFIs, etc.) who need support getting something done quickly.
We specialize in overcoming the market challenges related to, or that could be solved by, three categories of services: growth and engagement, partnerships and strategic alliances, and processes and technology.
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Growth & Engagement
We develop and execute strategies for generating revenue, retaining customers, and growing across borders.
Partnerships & Strategic Alliances
We develop and implement partnerships and strategic alliances to enable market entry, resilience, and growth.
We identify, develop, and implement processes and technology that enable growth, scale, and compliance.
Processes & Technology
We identify, develop, and implement processes and technology that enable growth, scale, and compliance.
Our Process
STEP 1: LEARN
We begin each engagement by collaborating with your team to understand your business challenges and the desired goals and objectives.
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STEP 2: CREATE
Leveraging our experience, networks, research, and in continued collaboration with your team, we develop the requisite deliverables as determined in Step 1. These may include a strategic plan (growth, customer service, partnerships, GTM, fundraising, etc.), process documents and templates, talent management, market research, etc.
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STEP 3: IMPLEMENT
Unlike most consultants, we implement, test, and refine our recommendations, training your team if necessary, to ensure you achieve the desired result.
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STEP 4: REPEAT
If our recommendations do not result in the desired outcome(s), we take everything back to the drawing board
until they do.
